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That moment starts with the core dual transformation framework:

It is the moment when business legacies are created. It is the moment when a market also-ran can become a market leader. Disruptive change opens a window of opportunity to create massive new markets. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Without them, dual transformation efforts can founder.īuilding on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert’s firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.Game-changing disruptions will likely unfold on your watch.

Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the “sucking sound of the core.”Īnthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction.Transformation B: Creating a new growth engine, such as how Amazon became the world’s largest provider of cloud computing services.Transformation A: Repositioning today’s business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.Game-changing disruptions will likely unfold on your watch.